Episode 23: How to Take Your Business from Struggling to Scaling with Rachel McMichael

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Rachel McMichael is a business strategist and coach who helps female entrepreneurs leverage the power of Facebook Advertising and breakthrough their business ruts to launch and scale their online businesses.

Through her signature programs, The acADemy Course and the Business Breakthrough Group Coaching Program, and her podcast, Business with Impact, Rachel works with driven entrepreneurs to bring them the strategies they need to build a business that allows them to live the life they love while still creating a massive impact. Her ravings fans and clients have called her “a fantastic mentor” and have said, “Working with Rachel has honestly been the best business decision I have made.”

When she’s not helping women optimize their Facebook Ads and implement business strategies that take them from struggling to scaling, Rachel’s spending time with her two adorable children, sipping on an iced coconut milk latte, or getting in a quick sweat sesh at the local yoga studio!

You can find Rachel’s tips, business advice, and inspiration at rachelmcmichael.com and on the Business with Impact Podcast!

IN THIS EPISODE YOU’LL HEAR:

  • About Rachel’s journey and many pivots to where she is today.

  • How to put processes in place and analyze them to create a system that works even when you aren’t.

  • Her AMOS method for Facebook ads.

  • How to go from struggling to scaling.

  • How she works 4, 4 hour days every week.

RACHEL’S FAVORITE RESOURCES:

  1. Business with Impact Podcast with Rachel McMichael

  2. Art of Paid Traffic Podcast with Rick Mulready

  3. Active Campaign Email CRM

  4. LeadPages

  5. Best Yes by Lisa TerKurst

CONNECT WITH RACHEL:

Rachel’s website for her freebie and masterclass: rachelmcmichael.com

Instagram: @rachelrmcmichael

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH RACHEL MCMICHAEL, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 22: Why Knowing Your Numbers is the Key to a Successful Business with Stephanie Skryzowski

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Stephanie Skryzowski is a Chief Financial Officer that helps purpose-driven leaders better understand and use their numbers to make smart decisions for their business. She is the Founder and CEO of 100 Degrees Consulting which works with clients around the globe to help them do more and serve more. When she is not crunching the numbers, Stephanie is traveling the world with her husband and toddler daughter.

IN THIS EPISODE YOU’LL HEAR:

  • About Stephanie’s journey to where she is today.

  • How being she went from managing a 400 million dollar pipeline project to six figure income strategist.

  • How Jereshia helps creative entrepreneurs create and sell 4 figure services.

  • Jereshia’s mission of helping more women and women of color have a seat at the table in the world of entrepreneurship.

  • About her signature program, Services that Sell.

STEPHANIE’S FAVORITE RESOURCES:

  1. Profit Fitrst by Mike Michalowicz

  2. Online Marketing Made Easy Podcast with Amy Porterfield

CONNECT WITH STEPHANIE:

Stephanie’s website: 100 Degrees Consulting

Facebook: @100degreesconsulting

Instagram: @stephanieskry

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH STEPHANIE SKRYZOWSKI, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 21: Simple Social Media Solutions with Andrea Jones

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Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast, a weekly show for budding entrepreneurs and she's the founder of Social Media for Podcasts, a social media agency for podcasters by podcasters.

IN THIS EPISODE YOU’LL HEAR:

  • About Andrea’s journey to where she is today.

  • Her three W’s method for small businesses when using social media.

  • How Andrea created a more niche business for podcasters.

  • About her membership program, the Savvy Social School.

ANDREA’S FAVORITE RESOURCES:

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH ANDREA JONES, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 20: Becoming the Go to Gal with Jaclyn Mellone

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Jaclyn Mellone is on a mission to help experts go from best kept secret, to becoming the Go-To Gal in their space. She is a coach, speaker, and host of the Go-To Gal podcast!

Jaclyn works with entrepreneurs to help them package their expertise into irresistible offers.

She's been featured in Entrepreneur, Reader's Digest, Parents, Well + Good and in dozens of podcasts and radio appearances.

When she's not helping authors, speakers, coaches, consultants, and service providers build profitable personal brands, you can find her dancing in the family room with her hubby, two little ones, and pup Louie… trying not to trip over the sea of naked Barbies and legos.

IN THIS EPISODE YOU’LL HEAR:

  • About Jaclyn’s journey to where she is today.

  • How she created and grew her personal brand into her new brand Go to Gal.

  • How Jaclyn helps entrepreneurs create and sell irresistable offers.

  • Jaclyn’s tips on becoming the expert and authority in your niche.

  • About her programs for entrepreneurs.

JACLYN’S FAVORITE RESOURCES:

Books:

  1. You are a Badass at Making Money by Jen Sincero

  2. The Alter Ego Effect by Todd Herman

Podcasts:

  1. Marketing Made Easy with Amy Porterfield

  2. Building a StoryBrand with Donald Miller

  3. Mind Your Business with James Wedmore

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH JACLYN MELLONE, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 19: Creating Services that Sell with Jereshia Hawk

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Jereshia Hawk is an Income Strategist and recent Corporate Dropout who helps coaches and consultants convert four figure clients through her proven program, Services That Sell. Jereshia enjoys long walks down the school supply aisle at Target. Yes, she geeks out over new Post-It Notes and pens. If you want to leverage livestream video to help your service based business exponentially grow not only your impact, but your income, she's the woman for you!

IN THIS EPISODE YOU’LL HEAR:

  • About Jereshia’s journey to where she is today.

  • How being she went from managing a 400 million dollar pipeline project to six figure income strategist.

  • How Jereshia helps creative entrepreneurs create and sell 4 figure services.

  • Jereshia’s mission of helping more women and women of color have a seat at the table in the world of entrepreneurship.

  • About her signature program, Services that Sell.

JERESHIA’S FAVORITE RESOURCES:

Book: This is Marketing by Seth Godin

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH JERESHIA HAWK, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 18: Growing Your Brand Using Effective PR Strategies with Carolyn Sutton

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Carolyn Sutton began her Public Relations career right out of the gate with a coveted internship at Fleishman-Hillard Dallas, which started her 16 year passion for public relations. With extensive PR experience at The Container Store and The Richards Group managing multiple consumer clients, Carolyn has always kept her business directly focused with lifestyle brands. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm - Carolyn Sutton PR.

Carolyn and her team only work with brands and clients they are passionate about, and believe in their mission. They create solid, strategic PR campaigns to introduce brands, secure media coverage, heighten brand awareness and generate buzz.The team is media and influencer obsessed and are constantly combing magazines, online media and Instagram for the latest and the greatest exposure.

IN THIS EPISODE YOU’LL HEAR:

  • About Carolyn’s journey to where she is today.

  • How to get press coverage in national magazines.

  • How to create profitable relationships with influencers.

  • How to get more deals as an influencer.

  • How to secure PR coverage as a brand even if you can’t afford to hire a PR company.

CAROLYN’S FAVORITE RESOURCES:

  • NEWSPAPERS: Wall Street Journal, NY Times, Local Newspaper

  • MAGAZINES: Lifestyle magainzes

  • PODCASTS: Mom is in Control, The Influencer Podcast, How I Built This

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH CAROLYN SUTTON, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 17: Leveraging Relationship Marketing with Melanie Reyes

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Melanie is a wife, mom to 4, photographer and entrepreneur. She loves life, loves her people (husband and kiddos) and can make lemonade out of any lemons. In her free time, she loves adventures, seeing new things, eating and cooking amazing food and seeing the world through those that really live and make a life there.

IN THIS EPISODE YOU’LL HEAR:

  • How Melanie grew a 6 figure wedding photography business.

  • How she leveraged relationship marketing to create a referral engine for her businesses.

  • Her new business venture, Love Lundi

  • The importance of having photos for your brand to tell your brand story.

FAVORITE RESOURCES:

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH MELANIE REYES, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 16: Finding You Focus - A Solo Episode with Alli Elmunzer

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Do you ever feel like you had the busiest day, a day in which there was a lot going on, but there was alsoa lot of wasted time, and a complete lack of productivity and focus.  Don’t worry, if this sounds like you, I get it, this was me at one point too! Today we are going to talk about finding your focus, and once we can do this, I promise you will become a productivity machine who has their days planned and never gets stuck in the instagram scroll again!  

IN THIS EPISODE YOU’LL HEAR:

  • How to focus and serve your ideal client and niche only.

  • How to choose one topic to focus on.

  • How to choose and execute one offer over 90 days.

  • How to stop the endless scroll and comparison game on social media.

  • How to plan your strategy for a productive day the night before.

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER

Episode 15: A Strategy for Success on Social Media with Erin Phillips of Pinckney Palm

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I am so excited for you to hear this episode with Erin Phillips of Pinckney Palm. Erin is the founder and CEO of Pinckney Palm, which is a social media agency based in Charleston, South Carolina and London, England. Erin has worked in social media for ten years for brands like BMW, Le Cruset, Blackberry Farm, and Capital One, all prior to launching her own agency, Pinckney Palm. She now manages clients all around the world including Italian serve-ware, Viertri, and remote employees in the states, all the way from where she’s living now in London, England with her husband, daughter and two adopted golden retrievers. I know you guys are going to get so much out of this episode because Erin shares with us what she does when she gets a new client and how she really digs deep into their analytics to help them create a strategy moving forward to get engagement as well as reach and impressions so that our social media isn’t just us just wasting time, it’s actually something that moves the needle on our business.

IN THIS EPISODE YOU’LL HEAR:

  • How Erin got her start in social media and ended up running her own full service social media agency

  • The knowledge she gained from working for corporate company that she was able to transfer into her small business.

  • How she approaches working with new clients in order to best serve them

  • How to view and understand your Instagram analytics

  • How to use your analytics to create a social media strategy

  • How to increase engagement on Instagram

  • How she manages her team and business while living in London, England.

FAVORITE QUOTE OR ADVICE:

Pretend like everyone you meet is Reese Witherspoon’s cousin - I really look up to Reese Witherspoon and enjoy following her, so assume anyone you meet is going to be the person who connects you with the next big step in your career, or your favorite person. You never know who is connected to who. Treat them all the same and as if they are the most important person.

FAVORITE RESOURCES:

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH ERIN PHILLIPS, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

 LINKS:

Episode 14: Reina Pomeroy

Reina Pomeroy - Attracting Your Dreamy Clients

Reina Pomeroy is the founder of Reina & Co, and she’s a coach, speaker, educator, author, and a podcaster. She helps creative entrepreneurs get laser focused so they can book more dreamy clients with ease, get paid to do what they love, and have the freedom and flexibility to enjoy it all. She’s also the creator of her flagship program, The Dreamy Client Magnet, which is something we talk a lot about in this interview. She’s an expert on attracting and getting your dream clients. When Reina is not fully immersed in her company, you will find her facilitating groups at Stanford University’s Graduate School of Business. Her work has been featured everywhere from The Entrepreneur on Fire Podcast, Entrepreneur.com, Brit & Co, The Huffington Post, The Rising Tide Society, and more! I know you guys are going to learn a lot from this interview today!

IN THIS EPISODE YOU’LL HEAR:

  • About Reina’s journey to where she is today.

  • How being a multi-passionate entrepreneur helps her find freedom and flexibility in her career.

  • How Reina helps creative entrepreneurs focus on what’s important, book dreamy clients, make more money, and find freedom and flexibility in their own businesses.

  • Reina’s thoughts on the idea of charging your value, instead of your worth, and how this mindset allows her to contribute significatn income to her family, while serving her clients in the best way possible.

  • About the Cash Injection Challenge.

  • About Reina’s flagship program, the Dreamy Client Magnet, and how to attract the RIGHT clients.

REINA’S FAVORITE RESOURCES:

There are a lot of great resources out there. It’s more important to get clear on what you want to learn, and go find those resources.

REINA’S FAVORITE QUOTE:

Life is too damn short not to love every single day.

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH REINA POMEROY, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

 LINKS: